Social Media Policies: Essential In Every Field

Hello people, as finals week is approaching I am trying with all my power to finish strong, or should I say army strong? No, I personally will most likely ever participate in anything that has to do with an army directly. At least I hope so, I think we all would step up and protect our home if it would come to that, however, I personally think there always are solutions that should be enabled ahead of war. I hope that we as a human race, will come to a point where soldiers are no longer needed. However, at this point we are far away from that. Especially in the Unites State, who has the largest military budget in the world. At this point you might be thinking, what does this have to with Social media policy?

Well you see the US Army as any organization utilize social media, and they have been smart enough to create a social media policy. You can find it here, US Army  I actually believe that the policy that they have in place is not only unique, but quite on point. As I hope you can imagine the US Army faces obstacles that are at the very least different form any other organization in America. One of the points that was made is the importance of geo tagging, and to avoid it as a soldier. As they are in the business of surviving, the US Army has deemed the geo tag as dangerous. The obvious reason being that they do not want the enemy to be aware of their location.

It was a policy that really made me realize that incorporating and exploring brand identity is essential for anyone. The first guidelines did approach the classical army rules, that we so often have seen in movies. Discipline, and to never go against those who are higher ranked than yourself. As they put it, any comments regarding member of the army will be dealt with in the dammer manner as if it was said to his face with everyone to hear it. You do not stop being a soldier just because you are utilizing social media.

There was also an interesting point regarding those who died in combat, strictly forbidden to mention names, locations, occasion until 24 hours after the person in questions family had been notified. A sign of respect and virtue regarding the dead, and the importance to the army to ensure that they will deliver the awful news to the families of those who are fallen. Similar rules were applied for soldiers who were missing in action, in order to ensure their safety no one is allowed to post about them, if an attack had been made it could be crucial to not allow the enemy the knowledge of potential survivors.

However, the most interesting part to be is how the Army clearly stated that they see social media as a way to clarify ad educate the public regarding their mission and how they happen. A case study that they had illustrated how the media had reported on a combat, and the US Army later posted a video from the combat that clearly showed how misinformed the reporting had been and provided people with a clear picture of what had actually happened. It also stated that social media is a two way conversation and that the US Army are not only  obliged to respond but that they do so gladly. It is a way for them to further educate the public, and engage and connect with family and friends as well as the public.

Lastly, I want to point out that their guideline did an excellent job in explaining what every platform is, and what the usage and interaction should and could be like. I especially enjoyed the social media dictionary that in a simple sentence or two to explain what a hashtag or Facebook is.

Do you think the army should be active on social? If so what ethical implications might they run into?

// Sebastian

The Importance Of Relevant And Good Content

As I keep taking classes here at Marquette, one of the ideas that seem to be transparent among almost all classes is the importance of content. It does not matter what subject it is, we are alway exposed to content, and that content determines my and everyone else’s interest in that class. A fair amount of my classes are similar to the movie inception on that sense, a class with content about content, that illustrates the importance of content. After thinking about the impact content has, I looked into a few companies and tried to determine how big of a role their content has played towards their success.

After looking at brands such as Coca-Cola and Nike, one understands that content plays an immense role in maintaining the popularity and relevance of a brand. The reason I brought up Coke and Nike is because they are two of the most recognized companies in the world, and how they are continuing to put out amazing content. If you look at many market leaders, they tend to put out better content than their competition. There are examples all around us, PS 4 vs Xbox 1, the content sony is putting out there is on a different level compared to Microsoft, and I believe that is on of the main reasons why the PS 4 has had such a higher quantity of sales. If you look at any of the most popular brands in the world, I am certain you will discover that they all have one thing in common, and that will be great content.

As I remain a soccer fanatic, I took a deep dive into the world of soccer content. I looked at different leagues and different teams, and what I discovered goes closely with my previous notion that being great involves having great content. Over the last decade German soccer has slowly been taking over the soccer market. The German Bundesliga has continuously been the most profitable league, and they have the highest fan attendance out of all leagues in Europe. Now off course a bottom team in the Bundesliga, is miles away from beating a top English or Spanish team in soccer or actual popularity. This is strictly speaking of the league has a whole, and what I discovered one difference to be, is that the Bundesliga puts out a massive amount of content compared to any other league in Europe. They are especially focusing on YouTube, where they will post videos several times a week. The importance if their video is not the quantity, but the actual quality of them. Every video is relevant to a soccer fan in Germany, and they focus on every team as well the league in general. If you compare this to the Italian League, which has been declining on both fan attendance and profit, the difference is massive. There is nothing that allows a fan to feel that they are getting something special, or that the league wants to provide them with something cool outside of the actual game. I strongly believe that the transparency and relevance of Bundesliga’s content efforts is a main reason to its success.

After looking at all this, I believe that good and relevant content is the key to being successful. No matter what market you are in or what your target is, finding ways to provide them with content they can use, engage with, and that they get some sort of value form will ultimately lead to success.

Who is doing this well, and who is doing it poorly? Comment and share your thoughts with me.

/// Sebastian

The Essentials Of A Social Media Strategy

As social media usage continues to grow, and we are continuously seeing new social media apps being developed that the creators are hoping to sell to Google for a couple of billion. We aspiring professionals and professionals have to ask our selves, how can we utilize social media to benefit our business. Because there is no longer a question of if, it is a question of how and that how is answered differently depending on the market you are in. However, there are certain elements that I believe are relevant across all markets.

1. Set up realistic, measurable, and specific goals.

Even though you might see social media as an easy tool that you utilize everyday, there are countless of people who actually has no experience of using social media. Especially social media in a business setting, because of that people may have unrealistic speculations of the ROI they will receive. One tweet from a moderate account with 100-5000 followers will not grow your sales with 25% over the next week. That is simply not have it works, and by having a contest that ask people to re-teweet for a chance to win a gift card you will not see 2000 new followers and 1000 new customers, especially if you as most business who do not have that million dollar social media budget only have a moderate following of 100-5000.

Instead we need to explain that social media is a tool that can be utilized to create relationships between your business and its customers. Social media can make the brand loyalty and retention much higher, and drive sales and awareness that way. A customer will not come running to your store because you send out on tweet saying ” You need to check us out, value for money and we are fun and caring”, to expect those who see that to come running is unrealistic. The key here being explaining to your boss, or client what the social media efforts can do, so that when it comes to your report they do not end up saying something in the lines of, how come we only have 2000 followers when coca-cola have over 2 million?

2. Engage!

If someone called you office would you pick it up or just let it ring? If the answer is yes, than you should apply the same rule for your social accounts. Your fans/followers want to engage with you, and they want to hear a response. They want to get your opinion and thoughts, and they want to create that special relationship with you. That relationship is what will keep them coming back time after time, and most likely to tell and bring their friends as well.

3. Be the best you can be.

We all have a different set of skills, and we can adapt them to social media in all different ways. But all that you put out, should be the best you can create. People understands that a small business will struggle to compete with a company like Coca-cola, because they are the best of the best and have a bottomless budget. However, that does not stop you from creating some amazing content, content that will relevant and interesting to your audience. Apart of being your best is being genuine and honest, don’t ever forget that.

If you want to know how a company like Coca-cola is creating amazing content you should check this video out, 

And whatever you create I would follow this out line that Sarah Van Elzen over at Laughlin and Constable shared with me.

What do you think the most important parts of a social strategy is, and how does if differ from industry to industry? Please comment and allow me the chance to learn from you.

 

//Sebastian

Life As A Senior In College

Hello people, I hope you all are enjoying the fact that it is Friday, time to relax and enjoy time away from the weekly responsibilities. Well, almost at least, I have practice at 5, but after that it is clear skies and no turbulence.

One thing I have noticed as I have entered my senior year here at Marquette University is that classes are not only becoming more interesting but also more demanding. No longer can I just wait to do an assignment a day or two before it is due in a few classes. Now they all require planning and preparation as least a week ahed of time. Which off course is not bad at all, however, there is one conflict that comes with being a senior. The job search, a process that takes up countless hours, make a resume, remake that resume 5 times, tweak it for every possible job. Cover letter, revise and redo, and tweak for every job. Find companies that are hiring, and that are hiring in a field where you have an interest. Network like never before, reach out to every possible person that could possibly help you get a job.

A teacher ones told me, if you want to make it in Hollywood there is one thing you have to do. Never sleep, instead of sleeping go to every party, every event, every lunch and dinner that you possibly can find. And as the process of hiring is evolving, and trough my own experience so far I would say that there is one line that sticks with me” It is not about what you know, but who you know”.

So as this interesting experience continues I will strive to connect and learn form professionals in the industry, and if everything goes as planned I will have a job offer by the time I graduate from Marquette.

But know it is time for some homework before it is time to practice and than relax.

Also, Go Sweden, Olympic final here we come. And actually strange to know that Erik Karlsson who I used to train with is the point leader for the Swedish team. One time we lived very similar lives, but not anymore. Hopefully he will score the game winner in the final on Sunday!

//Sebastian

The Benefits Of Using Google Plus

Hello people, I hope you all are still doing well and that the fact that there is only two more work days this week gets you as excited as me. I have to say that going to college is not as hard as actually working, but there is still a lot of stress involved. Projects, papers, meetings etc, and this week has been a busy one for me personally, however, this morning when I walked to class I walked by a homeless man who just sat their and smiled. I do not know why, but it got me thinking, and I have to say that life is pretty good so many amazing people and things out there. How does this tie in to the title of this post?

Well you see Google plus happens to be one of those amazing innovative things that I really believe will push society forward, I know that many of you think that no one is using it and that it is a bad try of google to be more like Facebook. Well to you I say, look beyond the obvious, look past that name Google plus. Because let’s face it even though you might not have a google plus account, you have been on youtube, used gmail, or google something throughout your time on the internet. Google plus is really tied in to all of those programs, and it is more so away for google to collect more accurate information about their users like you and me. That off course allows them to charge more money from people that want to advertise, since they can more accurately target the ads to people who will actually be interested.

However, that part about google plus that amazes me is the potential growth that is has, not only for companies but also for normal people. Just such a thing as google hangout, the possibilities are endless. As we all know we are creating more and more social communities online, no matter if your interest is Harry Potter, cats or simply cooking food. Google hangout is place where those communities can meet, talk and interact without being at the same place. A place where people can follow divers along as they take on the barrier refs , or a safari in Africa. As I said the possibilities here are endless for everyone, and to be honest I expect important meetings to take place here, such as the united nations etc. I will not be surprised if the next presidential election will have a candidate that will include google hangouts in his or her campaign.

To become more familiar with google plus I read this article,,,

As the article states and what I take away from it is that at this point google plus is more beneficial to google than to its users. However, in the near future as the google plus community continues to grow the advantage for the users will become more and more evident. I say get on the google plus train now, and be more of a initiator than a follower, a trend setter not a trend slave. Off course if you are reading this now and still do not have an account it might be to late to call yourself a trend setter, but believe a couple of months down the road you will not regret it.

All the best you all,  and also for you that have been following for awhile, as you might have noticed I changed my the appearance of my blog, please comment and let me know what you think about the new look and possible improvements.

 

//Sebastian

Facebook Putting The Foot Down Regarding Content

Just read a couple of articles regarding Facebook’s new algorithm, and their decision to utterly promote content. Not any content but what they see as quality content, after reading those articles about the subject it left me with the feeling that those who ask for likes are going to be left behind. Together with those who only post Memes, with these new aspects of Facebook it will really promote quality content. Perfectly aligns with the new Facebook paper, I certain that these two changes are connected.

But why would Facebook disregard such a funny and beloved aspect as memes, well they are not pushing memes away completely, but they are making sure that people/pages that only shares memes all the time will not show up on your news feed as much. Therefore, people who create low quality memes in a rapid order will no longer gain much visibility on your news feed, but those who actually put time into creating quality memes that are relevant will not be disregards in the same way.

A clear strategy to force pages into producing and creating better posts. I think we all can agree that much of what shows up on our news feed is crap that we fast scroll through without paying any attention to it, to get away from that Facebook now pushes for higher quality content. I think it is a great idea, and to be honest I think this will keep Facebook relevant. Social media such as MySpace tend to disappear and become old after awhile, but with changes like this one Facebook are preventing its expiration date.

However, I am not going to lie I really enjoy memes that are done right. I find them creative and funny, and I believe if they are used right they could be high quality content and hopefully this new Facebook algorithm will push people to actually put some thought into them, as well as everything else they post.

To show you what I mean with funny, here are some of my favorite memes.

Obviously memes are only funny to those who have an interest in what they represent, but hey I would not mind these showing up on my news feed.

//Sebastian

 

 

The Courage To Take A Leap Of Faith For Your Company

Good evening everyone, I hope you all have more energy than me at this time. Coach run us to the ground today, but unless it is though there will be no improvement. However, this post is not about me talking about practice, but today I will tangle my focus on something I learned today at work.

Today I knew we were meeting with Michelle from Sōshshe came into our office in order to help us figure how to improve our social media as well generate more awareness in a new demographic. Young professionals for those who are interested, as always before a meeting you are unsure about what you should expect. Therefore, I went in to the no expectations mode, I was just going to judge her based on what she would bring to the table. Now after the meeting and the classic follow up email I must admit that I am impressed. Michelle, laid out for us what we were doing wrong, and where we need to implement improvements. In a simple way she explained how we can become successful. I just hope that all who sat in on the meeting listened, the future will tell. So now you might be wondering what my title has to do with my post, well after the meeting concluded I decided to look her company up. So as any person these days I went to the only trustworthy source there is, Goggle, and after being directed to the website and gone though the history of the company as well as the clients they represent I realized just how important the hard decisions are for any company. As I am certain all people who are involved with marketing and promotions know the field is ever changing, and one of the greatest changes was the dawn of social media. What Michelle’s company did at that time was truly impressive, realizing the impact vastness of this new medium would have on the market they early changed their core company structure to have a heavier focus on social media. By changing their focus to management of social media management and strategy they made themselves stand out from the crowd and had a solution to a problem many companies have. Countless amounts of business have or are starting to realize that their presence across social platforms are essential to their company in order to keep customers happy and create brand loyalty. Which off course ultimately is about making more profit. However, most of these companies are new to the whole social media scene, and does not know where to start or what to do. That is where Michelle’s company comes in, I am certain that they were scared of implementing the change they had, however, if you ask them today I am certain that they are extremely happy that they did because by looking at their list of clients you cannot be anything else than impressed. I guess this quote from the movie “We bought a Zoo” work perfectly, even though I hope they spent more than 20 seconds taking this decision.

 

Comment and let me know what do you think, should companies and brands have the courages to change their core identity. Or is it better to stay with what they know, and what they have been doing?

//Sebastian