Four long years and now I am back where I started


Yes it is true, I have made the big move back to Sweden. I have spent the past four years pursuing a bachelors degree at Marquette University, and it has been filled with a lot and little bit of everything. College really is a time where you get to explore, and try on new things and with the risk if sounding a bit cliche, you really kind of find yourself I guess. Being in a foreign country, and being away form your parents you really do learn a lot about yourself. The good, bad and the ugly I guess, but it is an experience I would advice anyone to explore. I could not be happier with my college, and Marquette has given me a lot, but in the class room as well as on the soccer field. I have met so many amazing people, obviously a wide variety of students, teachers, team mates, young, old and well you name it I guess. I also got lucky and fell in love in over my ears, head and heart but later on fell out of love. But I have also had the pleasure of seeing a lot of the world, spent a summer in Canada, my spring breaks in Miami, Spain, Dominican Republic and NYC. Went to countless places with the team, mostly cities that I honestly cannot remember the name of, but we went there to perform and so we did. Two regular season titles, one Big East championship (first in school history) and two NCAA play-off spots where we got the first win in school history. Titles are obviously fun and all, but when it comes to being part of team such as the one we had at Marquette it really has been more about the journey, during my four years I made friends for life. People you never forget, not because of the titles you won but the struggle you went through together. The countless miles, weights, and hours.

However, now all that is the past. It is actually just as far away as Sweden and home became four years ago, but now the roles are reversed and Sweden now is the mysterious new and Milwaukee the old security. I do believe that my past experience has put me in a good position to do something with my life. I am not gonna lie these first couple of weeks have been challenging, it is a completely new way of life, and I cannot help but wonder if it is the same for everyone who finishes college. As of now I am living in my moms basement, obviously looking for a place of my own, but it is not that easy to find and unfortunately I do not have the finances to buy a place. I am sure something will turn up though, that’s how it tends to work out and all and all living at home has its perks. Obviously, extremely happy that my mom opened up her home for me, but after living away from home for four years I do miss having a place to call my own.

Things are looking up though, I am starting full-time on january fifth in a field that peeks my interest and out office is pretty awesome. A sweet hot chocolate machine, and tons of fruit for us employees. I do so love my bananas. However, it is a long commute, and with hope for not experiencing delays I will spend about 3 hours a day traveling to and from work. I guess that will be my nap time, or book reading time, whatever i’ll fins something to do. I am also about to sign a, let’s call it a semi professional soccer contract. Could obviously lead to something more lucrative, but honestly I am just happy to have a chance to play after all these injuries. After all what it comes down to is the love for the game.

That is probably it until we enter 2015, which actually will be my first as an independent adult, as long as I can find a place of my own of course.






The Heartache Of Competition

Here we are again, finally some time to sit down and write for a few minutes. As far as traveling with the team goes, we actually do not have that much free time, and the free time we do have is often spent studying or actually taking exams. This trip has been filled with time spent on the airport, in the air or on a bus, with the occasional pleasure of soccer. However, we lost the first game on this merry trip, leaving us utterly exposed as far as the league goes. With two games left we are in need of two wins in order to make it to the play-off. Pressure is on, but honestly there is no doubt in my mind that we can and will pull it off.

To completely change the subject as to my little side hobby of filming, the awards for the AT&T commercial I filmed over the summer just got assigned. Sad to say that I lost, but credit must go to the other competitors as they entry’s simply were better. I do feel as if I have taken steps forward in the quality of my submissions, and soon I do hope to actual win some money. Finishing up school will also help,  not having worry about homework and exams will definitely allow for some creative juice to flow. Now I know some of you might say that work will take all my time as soon as I graduate, well to you all I say that I am excellent at getting my work done on time. Also, the briefs and competitions that Zooppa and MoFilm among others are becoming more and more interesting as well as challenging, and they really allow us “film makers” to play around with our creativity. The constant updates and variety among competitions leaves something for all to embark upon.

Also, as far as creating video and script goes, today one of our soccer alums joined us for team dinner. I had the opportunity to chat with him for a few minutes after, and as it turns out he his living the film industry life in New York. He took a career turn that I admire, I alway felt as if hand on stuff is the best way to actually learn and become skilled at something. Well anyhow, instead of heading off to film school and as it is here accumulate debt, he had the opportunity to go straight into work. Utterly inexperienced, but with a interest of learning as quick as possible. Best way to success, and now he is working on full features and produces his own work in collaborations with others.Honestly, I cannot wait to see his work. I am not talking Hunger Games or James Bond, but more the independent side the industry which if you ask me is the heart and soul of the art and passion behind creating film. I do hope to create a few of my own pieces in the same manner in the future. In order to fulfill that dream I do hope that I will get the opportunity to work a crew in NYC at some point  in order to pick up a thing or two.

So cheers to pressure above measure and to unexpected contacts with the same passion as ourselves, and enjoy the this spooky weekend we all call Halloween.


The Problem With Soccer

As you all know I have a very keen interest in soccer, I have been playing since I was about 4-5 and since than it has been a part of my life almost every day. If I am not playing soccer myself I am most likely watching it or reading about it.

As all sports around the world soccer is ever changing, the style of play changes, as does the type of player that is most effective. Sometimes we see new rules or new interpretations be implemented into to referees rule book, and we always see new shoes as well as a change in the shirt size. Thinking about Uruguay with that last point, they did not want to use too much fabric.

Personally, the way I play have changes a lot over time, even the position I have. But one thing has not changed, I never dive or waste time by faking an injury. Because during the world cup, one of the things that has bugged me the most is just that, diving and time wasting.

I believe that a player, who manages to fool the referee with a dive, should be banned two games. Obviously, we cannot expect the referee to see everything on the field, and especially dives that are executed perfectly. Let us be honest, some players are real gifted at the pretending. However, if the replays show that a player really dove there should be a committee that punishes that player.

The thing about diving or faking the pain level is that reefs sometimes do not blow the whistle or hand out a yellow card unless a player do dive or pretend to be hurt.

The second thing is a player who fakes an injury to waste time. Something that I personally think most of the south American teams are doing are experts at, surely players from the other continents do it as well, but not as much as the South American teams. That statement could off course be wrong, as I do not have any official stats to support it. But after watching all except five world cup games, that is what I have concluded. However, I absolutely hate to see players that so obviously are wasting time by pretending to be hurt. It just shows a lack of respect for the game, and I wish players would stop that madness. Sometimes it feels as if the last fifteen minutes of a game consists of two minutes playing time and 13 minutes of faking injuries.

All big issues within soccer, and there are no easy solution for any of these problems, at least I do not have them. What do you think should be done?

World Cup Time

Hello people, sorry to say but I actually had a pretty long post written and ready to be posted. However, WordPress in one way or another did not save my draft even though it said it did. So yeah I am not going to re-create that post, but darn you WordPress. Just kidding, I actually really enjoy using WordPress is a great platform to write on, and I actually has my 3 year anniversary with WordPress last week. Hoping for another good 3 years at least.

But everything else is forgotten because now the world cup is here, if you ask me it is the best event in the world. FIFA might be a sketchy organization, that is corrupt and false but this event is still the greatest in the world. Soccer is such a magical sport that is played all around the world, and it is a language of its own. That is why it is so sad that FIFA continues to use their immense power in the wrong way, and I throughly hope that whomever takes over from Blatter will clean up the mess that is FIFA.

All sad parts forgotten, I cannot wait to watch as many world cup games as possible. I love soccer, and I love the world cup.


The End And The Beginning

Dear reader, I hope this blog post will find you on a beautiful summer evening when the sun is about to set. The past couple of weeks have been filled with beautiful evenings, and I have realized that Swedish summer can only be described as beautiful. I have spent my past three summers in North America, but know I am back in my home country.

I am however getting ahead of myself, as I do want to share a few thoughts regarding my “mock” graduation at Marquette University. I am still planning on graduating in December, however, there is no longer a graduation ceremony in December and due to that I had the privilege to partake in all that comes with graduating this past May.

Crazy fun off course, family came to town, bunch of events and the actual ceremony. For a guy who only had about 30-40 people in his high school grade the 20 000 who partook in the ceremony seemed massive. It was massive, just a crazy event that honors the students who know are suppose to start working etc. I guess me and a few other students were the exceptions since we still got one semester left. As a foreign student it was astonishing to just see an actual graduation ceremony as it is different from anything you might come across in Sweden.

Anyway it was so much fun, and just something I will remember when i’m in my olden golden days. Also, as it is looking right now I will be graduating with honors, 3.5 grade point average, and I have been chosen to be a member of a group for those athletes who also have been successful in the academic field. I am pretty sure I am not doing that award/honor justice with my description, but it is suppose to be kind of a big deal. Not to pat my own back to much, but I actually received a 4.0 this semester and I do not think that is to bad for a guy who has English as a second language.

Life is not all glamor and a dance on roses though, as I had planned to have a phenomenal summer in Sweden. You know tons of soccer, work outs, reading, and even had plans to climb the greatest mountain in Sweden. Well I have to put most of those plans on hold, during practice I injured my foot and to put it simply I will not be climbing any mountains in a near future. But now I can spend a lot more time reading, and watching movies. Luckily there are a lot of soccer games going on as well, so I can at least watch soccer.

As I am writing this I am on my way down south in Sweden, I am going to visit some family and just hang out. I have never been in a cast before, so walking around with crutches is showing to be a real drag. I hope it does not ruin my mini-golf game, but only the future will tell.

Since I will be less active than usual I will hopefully find more time to blog, and if I can find a decent camera produce and film a few shorts. Just glad I am able to spend time with family and old friends, oh yeah and my high school is having a little reunion. Cannot wait to see everyone!!

Here are a few pics as from the last weeks of my life, graduation, soccer, family, and love.

seb gradsen grad athleOscar seb loppan

Karen Olivia Photography

seb and ellesen ab caro

Karen Olivia Photography


sen eif

Mats Andersson from


All the best,


The Importance Of Relevant And Good Content

As I keep taking classes here at Marquette, one of the ideas that seem to be transparent among almost all classes is the importance of content. It does not matter what subject it is, we are alway exposed to content, and that content determines my and everyone else’s interest in that class. A fair amount of my classes are similar to the movie inception on that sense, a class with content about content, that illustrates the importance of content. After thinking about the impact content has, I looked into a few companies and tried to determine how big of a role their content has played towards their success.

After looking at brands such as Coca-Cola and Nike, one understands that content plays an immense role in maintaining the popularity and relevance of a brand. The reason I brought up Coke and Nike is because they are two of the most recognized companies in the world, and how they are continuing to put out amazing content. If you look at many market leaders, they tend to put out better content than their competition. There are examples all around us, PS 4 vs Xbox 1, the content sony is putting out there is on a different level compared to Microsoft, and I believe that is on of the main reasons why the PS 4 has had such a higher quantity of sales. If you look at any of the most popular brands in the world, I am certain you will discover that they all have one thing in common, and that will be great content.

As I remain a soccer fanatic, I took a deep dive into the world of soccer content. I looked at different leagues and different teams, and what I discovered goes closely with my previous notion that being great involves having great content. Over the last decade German soccer has slowly been taking over the soccer market. The German Bundesliga has continuously been the most profitable league, and they have the highest fan attendance out of all leagues in Europe. Now off course a bottom team in the Bundesliga, is miles away from beating a top English or Spanish team in soccer or actual popularity. This is strictly speaking of the league has a whole, and what I discovered one difference to be, is that the Bundesliga puts out a massive amount of content compared to any other league in Europe. They are especially focusing on YouTube, where they will post videos several times a week. The importance if their video is not the quantity, but the actual quality of them. Every video is relevant to a soccer fan in Germany, and they focus on every team as well the league in general. If you compare this to the Italian League, which has been declining on both fan attendance and profit, the difference is massive. There is nothing that allows a fan to feel that they are getting something special, or that the league wants to provide them with something cool outside of the actual game. I strongly believe that the transparency and relevance of Bundesliga’s content efforts is a main reason to its success.

After looking at all this, I believe that good and relevant content is the key to being successful. No matter what market you are in or what your target is, finding ways to provide them with content they can use, engage with, and that they get some sort of value form will ultimately lead to success.

Who is doing this well, and who is doing it poorly? Comment and share your thoughts with me.

/// Sebastian

Facebook Putting The Foot Down Regarding Content

Just read a couple of articles regarding Facebook’s new algorithm, and their decision to utterly promote content. Not any content but what they see as quality content, after reading those articles about the subject it left me with the feeling that those who ask for likes are going to be left behind. Together with those who only post Memes, with these new aspects of Facebook it will really promote quality content. Perfectly aligns with the new Facebook paper, I certain that these two changes are connected.

But why would Facebook disregard such a funny and beloved aspect as memes, well they are not pushing memes away completely, but they are making sure that people/pages that only shares memes all the time will not show up on your news feed as much. Therefore, people who create low quality memes in a rapid order will no longer gain much visibility on your news feed, but those who actually put time into creating quality memes that are relevant will not be disregards in the same way.

A clear strategy to force pages into producing and creating better posts. I think we all can agree that much of what shows up on our news feed is crap that we fast scroll through without paying any attention to it, to get away from that Facebook now pushes for higher quality content. I think it is a great idea, and to be honest I think this will keep Facebook relevant. Social media such as MySpace tend to disappear and become old after awhile, but with changes like this one Facebook are preventing its expiration date.

However, I am not going to lie I really enjoy memes that are done right. I find them creative and funny, and I believe if they are used right they could be high quality content and hopefully this new Facebook algorithm will push people to actually put some thought into them, as well as everything else they post.

To show you what I mean with funny, here are some of my favorite memes.

Obviously memes are only funny to those who have an interest in what they represent, but hey I would not mind these showing up on my news feed.